Print Graphics and Production

UH VDP Campaign

Project Class
Individualized Communication Processes
Project Type
Print Graphics and Production
Year
2021

Project Brief

Problem: Using variable data, design a campaign for the University of Houston's College of Technology. The campaign must include an XMPie Circle plan detailing the user's experience. Using XMPie uCreate Print, the campaign must output postcards for each program in the College of Technology. The design must adhere to the University of Houston's branding guidelines.

Study and Practice: I worked with a team of classmates to complete the project. While we each had a specific role to play in the team, we each helped each other in our respective areas if needed. My role as the main "Qlingo coder" was to manage the project's data using excel and XMPie Circle. I was responsible for the VDP elements of the design and overall preflight checks before each print. I laid out the foundation of the Circle plan. Our team worked strongly together to finish the plan and the content of the postcards. Our team earned first place in the University of Houston's RedFest.

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Production book preview

Color studies

Panel series iterations

Exploration

Process and iterations

Part 2: Email Campaign

Exploration and concepts

Early concepts and iterations

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