Innovation Engineering

Golf Club Scabbard

Project Class
Technology Leadership and Innovation Management
Project Type
Innovation Engineering
Year
2022

Project Brief

Problem: Generate a new idea for a new type of golf bag. Product cannot be a simple revision

Study and Practice: Employing unrelated mining using the grab bag stimulus exercise, I came up with a unique new redesign for what a golf bag can be. It was a disk shooting gun holster I saw in a store that generated that initial question; how can golf clubs be carried completely differently? I wrote up a yellow card to document the initial idea and sketched up a design.

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Production book preview

Color studies

Panel series iterations

Exploration

Process and iterations

Part 2: Email Campaign

Exploration and concepts

Early concepts and iterations

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